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Who Was The First Woman To Sign To The Jordan Brand?

The Jordan Brand has attracted some of the world’s greats to its brand. However, that should come as no surprise when considering who is at the helm, NBA legend Michael Jordan. It all began when his mother, Deloris, stepped in to ensure he took a chance on signing with Nike. “My mother said, ‘You’re gonna go listen. You may not like it, but you’re gonna go listen,” Jordan said in ESPN’s “The Last Dance” documentary, according to NBC Sports. “She made me get on that plane and go listen.” Jordan was originally looking to sign with Adidas, but he would make his commitment to Nike known when he signed to the brand in 1984 under a five-year, $2.5 million deal, Sports Illustrated reports. Immediately, Jordan’s presence and the staple Air Jordan exceeded expectations with sales reaching $126 million within one year. By 1997, the Jordan Brand began operating independently and also added apparel and accessories. T oday its annual revenue exceeds $6.6 billion, per Sportico. What’s more the...

Jun 13, 2024

Giannis Antetokounmpo Recalls Walking Away From An Adidas Deal That Didn't Fulfill Its Terms To Sign His Brother Thanasis Too

The Antetokounmpo family doesn’t play when it comes to their own. Nike has been a long supporter of Giannis Antetokounmpo and his family since the very beginning of his career in 2013, and it’s also what encouraged the NBA superstar to pass on another endorsement deal with one of the athletic apparel company’s competitors. According to Bleacher Report, during an appearance on the “Thanalysis Show,” Antetokounmpo recalled the moment he decided to walk away from a deal at Adidas because he was in a position where he needed to help support his family. After an initial offer featuring a deal for both Giannis and his brother Thanasis Antetokounmpo, Adidas backtracked on the plan, prompting Giannis to turn down the proposal. “[An Adidas representative] brought the contract and put it in front of me, and I’m like, ‘Okay great, where is my brother’s?’” Antetokounmpo explained, per Bleacher Report. “And he was like, ‘We’re not going to sign your brother’s today. You’re going to sign yours,...

Apr 19, 2024

Tiger Woods' Partnership With Nike, Which Reportedly Netted Him $500M, Has Reached An End After 27 Years

Tiger Woods’ longstanding partnership with Nike has come to an end after 27 years, ESPN reports.

Jan 9, 2024

Kyrie Irving Claims His Nike Shoe Line Generated $2.6B In Revenue Over 7 Years

According to Kyrie Irving, his Nike shoe line generated billions.

Jul 10, 2023

Sarah Mensah Makes Nike History Again As First Woman To Serve As President of The Jordan Brand

After helping to lead Nike to greater heights, Sarah Mensah is taking on a new role.

May 26, 2023

Gentry Humphrey, A 32-Year Jordan Brand Executive, Sets Out To Launch His Own Footwear Line For Young Professionals

Gentry Humphrey wants young professionals to not have to choose between style and business casual attire in their workplaces.

May 25, 2023

How Nike Is Working To Fight Off 12 Billion Monthly Bot Submissions On The SNKRS App

Breakups are always tricky. From the heartbreak to the reminiscing of memories, experiencing a relational transition can be seen as one of life’s tragedies. Although the beginning and end of a relationship are a natural part of human development, it doesn’t take away the sting when something special ends. While many would encourage folks to turn the “L” into a lesson, what happens when it’s hard to say goodbye — so you just keep coming back? Or even worse, when the love you have isn’t even reciprocated? This narrative may sound like the next great rom-com or the plot for a Shonda Rhimes spinoff. However, it is not the case here. This emotional rollercoaster actually refers to the reality of many sneakerheads and their experience with the Nike SNKRS app. Week after week, the latest shoes drop on the app, and while many are successful in their purchases, other potential buyers are left with the all too common “YOUR ENTRY WASN’T SELECTED” notification — talk about a loss. Despite this...

May 10, 2023

Grant Hill Recalls Signing An $80M, 7-Year Shoe Deal With Fila After He Says Nike 'Kind Of Lowballed' Him

Similar to how Michael Jordan’s name and likeness helped Nike to become heavy in the culture, Grant Hill rocking Fila made the footwear company blow up in the ’90s. Though the former NBA star signed with the brand, there was once a Nike deal on the table. During an interview on “Knuckleheads” podcast, Hill recalled initially being sold on Nike and speaking with its founder Phil Knight, who had the vision for the brand’s global expansion.

May 2, 2023

Kevin Durant Inks Lifetime Deal With Nike, Makes History Alongside Michael Jordan And LeBron James

Kevin Durant has joined Michael Jordan and LeBron James in inking a rare contract.

Apr 28, 2023

Charles Barkley Says Michael Jordan Gave Advice On His Nike Deal That Led To '10 Times More' In The Long Run

In spite of his uneasy relationship with Michael Jordan, Charles Barkley is not shy about giving him credit when it’s due. In this instance, Barkley’s bringing attention to his contract with Nike that the Chicago Bulls legend advised him on.

Apr 28, 2023

Allyson Felix Recalls Not Having A Footwear Sponsor After Leaving Nike — 'I Was Exhausted And Tired Of Begging'

Imagine being at the top of your game yet you find yourself fighting for support. This was once the case for Allyson Felix — the most decorated U.S. Olympic Track woman athlete.

Apr 21, 2023

Was Larry Johnson's Converse Deal The Reason Michael Jordan Was Able To Earn More Money With Nike?

You can’t have an adequate conversation about sneaker culture without talking about the global impact of Michael Jordan and his line of signature shoes, as evidenced by the film “Air,” chronicling the inception of the Jordan sneaker era. With so much popularity around Nike and their relationship with Jordan, would you believe there was a time during the Jordan era when he didn’t have the biggest contract and most popular shoe among athletes? Welcome NBA legend Larry Johnson to the chat. According to a LinkedIn post, Johnson stated that he was offered a $1 million shoe deal with Converse in 1991. Johnson entered the league in 1991 as the No. 1 draft pick by the Charlotte Hornets. He had a stand-out rookie season, earning him the 1992 Rookie of the Year award, and in 1993, he signed what was then considered the largest contract in NBA history worth $87 million over seven years. However, after that historic deal, Johnson suffered a sprained back that would impact the longevity of his...

Apr 5, 2023

Michael Jordan's Demands For 'Air' Included Viola Davis Playing The Person Who Intervened To Make His Nike Deal Happen

It’s no secret that Michael Jordan transformed Nike once he became one of the greatest to join forces with the sneaker giant in 1984. However, the two making history would’ve never occurred if not for the legendary basketball star’s mother.

Mar 20, 2023

Michael Jordan's Daughter Jasmine Jordan Says NIL Deals Could've Made Her Father 'Trillions'

Ever since the National Collegiate Athletic Association (NCAA) made changes to its name, image, and likeness (NIL) policy, student-athletes have landed life-changing deals. The updates have not only transformed things for the youth but also for sports professionals such as Jasmine Jordan.

Mar 13, 2023