Building a business empire off of just being yourself is a major flex. And Tabitha Brown is making it look easy, honey . Last year, when AfroTech spoke exclusively with the entrepreneur and vegan food influencer, she shared that her agent told her not to record anything for social media in order to be taken seriously in Hollywood. Thankfully, Brown made her own choice to follow the digital route. For those who may believe that her stardom started on TikTok, it actually started from her Faceboo k reaction video to Whole Foods’ TTLA sandwich. The video garnered a million views in a week on the social media giant and even led to her becoming the market’s plant-based ambassador. Ever since recording the viral sensation in her car, Brown has gone on to organically dominate across all social media platforms including her nearly five million followers on TikTok. Her likeness as the “world’s favorite mom” has transformed into a rapidly growing list of ventures that AfroTech continues to...

Forbes has just released its list of highest TikTok earners. And in the news that should shock no one (though by no means does it make it any less annoying), exactly zero of the top earners on the platform are Black. Even worse, the top earners on the platform are getting opportunities that aren’t available to their Black counterparts. For example, Variety reports that Charli and Dixie D’Amelio — sisters who have made more than $20 million, combined, on the popular social media platform — have secured their own show courtesy of Will Smith and Jada Pinkett Smith’s Westbrook Media. They also had their own Hulu reality show, and have secured countless endorsement deals. What’s more, TikTok’s top influencers can charge a pretty penny for a sponsored post. According to Variety, most of the top influencers charge an average of $100,000 to $250,000 per post, with a top influencer charging $500,000 for just one sponsored post. Yet, Black TikTok stars are just as formidable as their white...

TikTok has finally listened. According to the social media platform’s newsroom, it has announced a first-of-its-kind grant that is designed specifically with Black creatives in mind. As an extension of the TikTok for Black Creatives creator incubator program, MACRO and TikTok are back, providing creators and artists with career-building resources that will not only help them to thrive on TikTok but in life as well. “Our aim is to ensure Black creatives and artists have the resources they need to reach new heights in their careers and spearhead innovation in their respective industries,” said Kudzi Chikumbu, Director of Creator Community at TikTok, in an official statement. “We are thrilled to partner with MACRO to continue this important work of supporting creators and making their dreams come true.” The platform teamed up with MACRO to single out 101 creators and artists across content categories that include Arts, Beauty, Education, Entertainment, Food, Music and more. Each...

TikToker Khaby Lame has now taken his talents to the metaverse — specifically Facebook’s metaverse. Insider reports that the second-most-popular TikToker in the world collaborated with CEO Mark Zuckerberg in a new promotional video for Meta. Lame is widely known for making things look easy and in the video, he teleports to various locations by touching his forehead. In just 21 seconds, he travels to a game of chess, a house, a cycling room and a beach. “Your home is your personal space, from which you can teleport to anywhere you want,” Zuckerberg said in the promotional video. “Teleporting around the metaverse is going to be like clicking a link on the internet.” The video went live on Oct. 30 on both Lame’s Instagram and Meta’s official Twitter account, with the caption: “No one makes jumping around the metaverse look easier than Khaby Lame.” No one makes jumping around the metaverse look easier than @KhabyLame https://t.co/Mw9iYqmeJg pic.twitter.com/vN7iWPGoZf — Meta (@Meta)...