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Kevin Durant Inks Deal With Weedmaps To Change The Conversation Around Cannabis For Athletes

Kevin Durant is one of the latest public figures to lend a helping hand to the cannabis space. However, instead of cashing in like other celebrities, he’s more focused on a plan to destigmatize the industry. Earlier this month, the Brooklyn Nets player and his investment firm, Thirty Five Ventures, in addition to its sports media network, Boardroom, inked a multi-year deal with cannabis e-commerce company Weedmaps — dubbed the “Yelp for pot.” The inclusive collaboration will reportedly combat the many misconceptions around cannabis and advocate for its legalization. Moreover, the new partnership includes a sponsorship deal with Boardroom that will help advance the conversation around athletes’ use of cannabis and its wellness properties that can be beneficial for recovery. In addition to that, Boardroom will also work with Weedmaps to produce an original content series, which is tentatively slated to debut in 2022. “Now more than ever, there is so much opportunity for growth in the...

Aug 31, 2021