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Adobe Donates $3M To HBCU And HSI Students Pursuing Careers In Tech And Creative Industries

Adobe is one of the latest companies to give back to Historically Black colleges and Universities ( HBCUs ). On Sept.14, during its annual Adobe for All week, Adobe announced its partnerships with Bowie State University, Winston-Salem State University, along with a Hispanic-serving institution (HSI) — San José State University, Fortune reports. The three universities will each receive a $1 million donation under Adobe’s new Anchor School Program to “provide students with training, career readiness programs, internships, financial assistance, and digital tools.” “It’s a deep, focused partnership, and it really allows us to expose students to careers within the tech industry,” Brian Miller, Adobe’s chief talent, diversity, and inclusion officer, told Fortune . As previously reported by AfroTech, #AdobeForAll has developed an inclusive culture within the company by “creating a network of employee groups to serve its diverse workforce.” Their donation announcement also shared that Adobe...

Sep 15, 2021

Young Thug Teams Up With Adobe To Host Digital Jacket Design Challenge For Young Creators

Young Thug is proposing a one-of-a-kind challenge for creators to flex their creativity with some help from Adobe. According to Complex, the Atlanta rapper has formed a new partnership with the software company to create the Young Thug Jacket Print Challenge — a contest that invites creators to showcase what “punk” means to them using digital assets curated by Thug. Those assets will then become the foundation for a custom jacket design inspired by the rapper’s forthcoming album, “Punk.” “Creativity comes in many forms, but combine music, design, and fashion in the form of visionary artist Young Thug, and you’ve got magic,” Ann Lewnes — CMO and Executive Vice President of Corporate Strategy & Development at Adobe — tells Complex. “Adobe’s thrilled to be partnering with creator extraordinaire Young Thug on a number of exciting creative projects around the launch of Punk.” This partnership isn’t the first time Adobe has extended an opportunity to creators and given them a chance to...

Aug 25, 2021

Cynthia Erivo Connects With Adobe For A 3D Storytelling Project To Prove That 'Skate History Is Black History'

Skating has played a pivotal role in Black culture for decades. From civil rights movements to a resurgence of Black skaters across social media during the pandemic to give us all a glimpse of Black joy — these are all a part of a larger story of the rich Black history that’s shaped the world of roller skating as we know it. On Aug. 10, Adobe announced a new project with “Widows” actress Cynthia Erivo. The project “Stories on Skates” transforms the narrative of the rich history of the Black skate community around the world into 3D roller skate designs aimed to share the prolific stories and history which all have been influenced by the rink. “I was so excited to work with Adobe on Stories on Skates to showcase Black skating culture, especially as an expression of Black joy and creativity,” shared Erivo in an official press release. “This project brings to life stories from the rink that are inspiring, important, and deserve to be remembered. My hope is that Stories on Skates is a...

Aug 10, 2021

Amplifying Black Creatives: How Adobe’s Black Employee Network Creates a Different Kind of Change

Adobe is a haven for creativity. A leader and innovator in everything from photography to graphic design, products like the Adobe Creative Cloud have become the answer for creatives around the globe. And with hands in business solutions, marketing, commerce and more, Adobe has built a robust platform through innovation and diverse solutions. Internally, the company has worked to build an inclusive #AdobeForAll culture, creating a network of employee groups to serve its diverse workforce. This includes the Black Employee Network (BEN), which is dedicated to “recruiting, retaining, developing and connecting the Black community and allies at Adobe.” For Adobe, BEN is part of an overall effort to elevate diverse voices , especially the underrepresented, both inside and outside of the company — a critical component in an industry that is still largely male and white. BEN’s executive sponsor Karen Robinson shares her perspective : “The conversation surrounding diversity and inclusion in...

Feb 18, 2021

How Ameer Brown pivoted into tech through the Adobe Digital Academy

Breaking into the tech industry is not an equal experience for everyone. For some, the window of opportunity is presented early, while others enter through other paths like online courses and self-taught skills. But the Adobe Digital Academy, an alternative and accelerated pathway into tech careers, is providing access and bridging the gap for nontraditional candidates. The Digital Academy, launched in March of 2016, is part of Adobe’s commitment to fostering a diverse workforce by reaching nontraditional candidates and giving them the education, tools and opportunity they need to work and succeed in the tech industry. So far, the program has led to 20 full-time hires, 47 internships, and 59 scholarships. That equates to an 80 percent success rate of scholarships converting into internships. One of the Adobe Digital Academy graduates, Ameer Brown, was introduced to the opportunity when he applied for a scholarship through the Adobe Digital Academy. To his surprise, he was accepted...

Oct 10, 2018

Black Billionaire Robert Smith Makes $3 billion in Sale To Adobe

Black billionaire and engineer Robert F. Smith’s private equity firm Vista Equity Partners announced last week it has plans to sell Marketo—marketing automation software company—to Adobe for $4.75 billion. Vista purchased the company in 2016 and will make $3 billion in two years from the sale, the largest in the firm’s history. Adobe intends to add Marketo’s engagement platform to its Adobe Experience Cloud enabling the company to expand its set of solutions, delivering what it calls a “transformative customer experiences across industries and companies of all sizes.” “Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results,” said Steve Lucas, CEO of Marketo in the news release . “Marketo delivers the leading B2B marketing engagement platform for the modern marketer, and there is no better home for Marketo to continue to rapidly innovate than Adobe.” Smith is a former Goldman Sachs investment banker who founded his technology...

Sep 26, 2018

Toyota Product Designer Sola Babatunde Reveals The Key To Landing Positions At Major Tech Companies

Sola Babatunde reveals his standout experience that attracted major tech companies within the UX/UI sector. The Dallas area native’s foray into technology can be traced back to studying film in high school. He did not have a knack for the camera or other areas of film such as director of photography or acting. However, he discovered his strong suit was within the tech side of the field in sound engineering and editing, and as his skills strengthened it would introduce him to UX and UI. “Both of those have these modules you can script like a plugin,” he explained. “So I practiced scripting and coding plugins, and that was my first entry into the world of tech. And eventually those plugins had graphical user interfaces, and that was my first exposure to UX/UI.” Babatunde didn’t take an immediate detour into the field as a career . He obtained a bachelor of science degree in mechatronics engineering. According to his LinkedIn, he then landed a role as a part-time s ystem software...

Jul 22, 2025

Unlock Your Potential With AI By Joining This Free Virtual Summit Connecting You With Tools And The Industry's Best

Be a part of the AI revolution. AI Edge Virtual Summit Whether you are a creative leaning into AI for content creation, a marketing lead leveraging it for fresh ideas, or a founder looking to make an industry more efficient, AI Edge is your next step forward. This free virtual summit, to be held on Aug. 8, will connect you with top tools to become more efficient as well as offer firsthand insights from leading AI adopters and industry experts including Alicia Lyttle ( CEO and co-founder at AI InnoVision), ​​Vanessa Schneider (head of marketing at Descript), and more. Programming will include: How to Build Your Own Custom GPT with Alicia Lyttle How to Automate Your Daily Tasks with Zapier without Coding Experience Create Visuals at Scale Using Adobe Firefly How to Automate Content Creation with AI with Descript Scale Communication and Marketing with HeyGen Mastering AI-Powered Research with Perplexity View this post on Instagram A post shared by AFROTECH (@afro.tech)   A survey of...

Jul 16, 2025

D’Wayne Edwards Says He Left The Footwear Industry To Give Back, Now He Is Launching An Online Platform For Black Learners To Receive Education From HBCUs

Dr. D’Wayne Edwards learned knowledge was currency early on. As a young Black kid proudly repping Inglewood, CA, he refused to accept the projections others placed on him while pursuing a career in footwear design, despite having no formal college education. Still, he broke into the industry at just 19 as an entry-level designer for LA Gear, according to Southern University Law Center. Edwards attributes this to his hungry spirit and relentless drive to carve out space for himself in a field where few people looked like him. “I started to understand the the the the value of actually either asking for help or being proximity to help,” Edwards told AFROTECH™. “And then that allowed me to propel myself past them because I was hungry. And when you’re hungry, you do anything to eat…Mentally, I needed that fuel because there were a certain level of, I think, animosity for me because I felt like they looked at me like a charity case because I’m a young Black kid fresh out of high school...

Jul 8, 2025

Former Electrical Engineer Wisdom Kaye Makes Forbes List As One Of The Top-Earning Creators Of 2025, With A Reported $5M In Earnings

Model and influencer Wisdom Kaye understands the power of using social media as a creative outlet. That realization led Forbes to name him one of its 2025 Top Creators, ranking him at No. 48 with reported earnings of $5 million. Kaye, a former electrical engineer, sometimes skipped classes to create content that allowed him to experiment with different ideas and styles in fashion. That experimentation has blossomed into a successful career as a content creator, earning the 24-year-old 13.7 million followers on his primary TikTok account alone (as of the time of this writing). In an interview with Forbes, he shared that his passion for making content dates back to childhood. “I started doing this essentially when I was a child,” Kaye told Forbes. “I mean, my earliest memory of making content — It was not really content, was for myself — but I had a Nintendo, and I would just make videos on my Nintendo…I was a kid just creating and trying to express myself artistically.” He also added...

Jun 20, 2025

American Express Plans Biggest Platinum Card Upgrade Yet — Here's What's Changing

American Express (Amex) is planning a major refresh of its flagship Platinum card. In a news release, the company described it as the “largest investment ever” in the Platinum product line, with changes coming to both personal and business versions later this year. “We’re going to take these cards to a new level,” said Howard Grosfield, president of U.S. consumer services at American Express. “Not only in what they offer in travel, dining, and lifestyle benefits, but also in how they look and feel.” Big Moves For Business Builders And Jet-Setters The refresh comes as competition among premium credit cards continues to grow. With options like Chase’s Sapphire Reserve and Capital One’s Venture X gaining popularity, American Express appears to be stepping up to stay ahead. For cardholders who use the Platinum card to manage a busy travel schedule or handle business expenses, the new perks may make it even more worthwhile. Here’s what the company has confirmed so far: New Lounge Access:...

Jun 17, 2025

Entrepreneur Danielle Coke Balfour Expresses 'Disappointment' In Target's DEI Stance And Pulls Products From Shelves

Entrepreneur and graphic designer Danielle Coke Balfour is pulling her products from Target shelves. Oh Happy Dani, a social media brand and online store that uses art to encourage advocacy, grew from designs Balfour started creating in February 2020 for Black History Month, according to her website. By that summer the illustrated infographics had found a larger audience for its digestible advocacy ideas around racism and equity . Today the business features a lineup of products that includes journals, cups, a workbook, and stickers. View this post on Instagram A post shared by Danielle Coke Balfour (@ohhappydani) Over the years, Balfour has been able to land countless collaborations with brands such as Coach, Old Navy, Adobe, Home Depot, TOMS, and more. She had also scored a partnership with Target but has recently decided to take a step away from the major retailer after it pulled back from its diversity, equity, and inclusion (DEI) commitments. As CNBC notes, Target put an end to...

Jan 30, 2025

This Founder Spent 15 Years In The Advertising Industry, But Today She's Using Technology To Help Create Intricate Designs In The Jewelry Space

Lauren Harwell Godfrey, jewelry designer, entrepreneur, and founder of Harwell Godfrey, turned a hobby into a success story. Godfrey’s journey dates back to a career path where she sported several hats. She spent 15 years in the advertising space as a creative director and art director, collaborating with clients such as Adidas, Levi’s , and Ray-Ban. While speaking on the “Black Tech Green Money” podcast, she stated that this period in her career taught her how to communicate her visual ideas effectively. “I think that’s really served me well in the jewelry world because, again, I’m coming up with these designs. I’m not the actual bench jeweler who makes them,” she said on the podcast with host Will Lucas. Godfrey chose to walk away from the advertising space to nurture her spirit of creativity elsewhere. This led her to attend the San Francisco Cooking School and spend a year staging at Bar Tartine under Cortney Burns and Nick Balla, according to an interview with entrepreneur and...

Jan 28, 2025

Is Using ChatGPT To Write Your Resume Worth It?

Midway through the pandemic , in 2022, there were a small amount ( 19% ) of American workers who were working in jobs that were exposed to artificial intelligence (AI). Meanwhile, almost one-quarter (23%) of workers had the least exposure to AI. The remaining job industries varied with AI exposure. And while there are differing opinions about whether AI is taking away jobs from American workers or helping them to skip monotonous tasks, job seekers would arguably agree that they’d love to have an AI program that automatically filled in all of those little boxes in job applications. Even with a functional resume that focuses exactly on what the job description is looking for, some companies will still require filling out traditional job applications with your job history in sequential order. And this can quickly get tedious. Autofill sorta helps but not enough to avoid job seekers having to edit the automated info afterwards. So with all the extra work involved in using automated...

Jan 20, 2025

Experts Debate Strategies On How To Safeguard Deepfake Technology That Has Been Used To Promote Misinformation

Artificial Intelligence (AI) has increasingly blurred the line between truth and fiction. For example, deepfake technology is the creation of a video, audio, or image via machine learning that draws inspiration from a real person, as the U.S. Government Accountability Officer mentions. Examples of this include a fake Kamala Harris presidential campaign video that Elon Musk shared in July 2024 with his millions of followers on X. The footage included Harris labeling herself as a “DEI hire” and sharing negative remarks about President Joe Biden. “I, Kamala Harris, am your Democrat candidate for president because Joe Biden finally exposed his senility at the debate,” she said in the altered clip. The video amassed 131 million views, according to NBC News. Notably, it violated Musk’s own policies for X—acquired by him in 2022—which state, “You may not share synthetic, manipulated, or out-of-context media that may deceive or confuse people and lead to harm.” Deepfake technologies have...

Jan 16, 2025

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