Michael Jordan and The Jordan Brand Pledges $100M to the Black Community
Photo Credit: FRANCK FIFE/AFP via Getty Images

Michael Jordan and The Jordan Brand Pledges $100M to the Black Community

As many learned on “The Last Dance” docuseries, Michael Jordan was once reluctant to participate in politic-related dealings. However, following the recent killing of George Floyd, the basketball icon is helping fight for racial justice.

In a statement, Jordan and Jordan Brand announced their joint commitment to donate $100 million over the next 10 years to organizations dedicated to racial equality, social justice, and education access.

“Black lives matter,” it reads. “This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”

Jordan Brand president Craig Williams goes on to share that while the company’s Jordan Wings Program has focused on “providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism” — the $100 million will extend their efforts.

“We must join forces with the community, government and civic leaders to create a lasting impact together. There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility.”

No formal announcement has been made on which organizations will receive funding from the Nike-owned entity and Jordan. However, the former NBA star made a statement in response to recent events.

“I am deeply saddened, truly pained and plain angry,” Jordan said. “I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.”