Sean 'Diddy' Combs And CÎROC Announce Campaign Committed To Highlighting Black Businesses Year-Round
Photo Credit: Scott Dudelson

Sean 'Diddy' Combs And CÎROC Announce Campaign Committed To Highlighting Black Businesses Year-Round

CÎROC is committed to Black businesses 365 days a year!

As Black Business Month comes to an end, Diddy’s premium Vodka brand is doubling down on its commitment to Black businesses all year long! On Aug. 31, CÎROC launched its latest initiative which aims to support Black excellence and achievement.

What Is #CIROCStands?

#CIROCStands for Black Businesses is a program that sets out to broadcast the stories of local businesses to bring visibility to brands that are created for us, by us.

The series will kick off in New York City and will provide national exposure through digital content across the vodka brand’s platforms.

Black-owned businesses will also receive mentorship from CÎROC Black Executive partners as well as digital out-of-home advertising in various cities over the course of the year as well as PR outreach.

“We are thrilled to expand our #CIROCStands campaign to highlight the stories of three incredible Black female entrepreneurs who are not only successful but making an impact in their communities that will inspire future generations,” said Ingrid Best, Executive Vice President, Global Head of Marketing, Combs Spirits, in an official press release. “These women personify Black excellence and achievement.”

Who Will Be Involved?

In the first installment, serial entrepreneur and media personality, Angela Yee, will kick off the digital series with exclusive interviews with Black-owned businesses in the city. She will visit three women-owned businesses located in Brooklyn and Harlem to interview the founders and share their stories with the world. Joining her will be Emmy-nominated photographer and videographer, Steven John Irby.

As a part of the campaign, CÎROC has shifted its advertising dollars to support each business owner with features alongside the spirits’ billboards in Times Square, along with exclusive mentorship from renowned CÎROC Black Executive partners.

What Businesses Will Be Highlighted?

According to an official press release, the following Black-owned businesses will be featured:

What Cities Are Next?

New York won’t be the only city featured in the #CIROCStands campaign. For more on the next city to be highlighted, what businesses will be featured, and more, click here.