Gabrielle Tazewell


Gabrielle Tazewell

AfroTech blogger

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Why Is Twitter Now X?

In a significant shift, the social media platform Twitter has officially rebranded. Twitter is now “X” as the company seeks to encompass a broader range of services and better reflect its evolving identity. Since Elon Musk’s takeover of the platform in 2022, the social media app has seen significant changes as it appears to re-engage with users who have since moved on to Tiktok. “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” said Musk in a “tweet.” He adds, “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world.” Much like the super app WeChat , Musk’s rebranding of Twitter to X aims to do everything a consumer can think of. From listening to podcasts, shopping online,...